This summer, we're getting fancy.

Summer Fancy Food Show boasts the largest specialty food show in North America, where the trade's best come in search for cutting-edge products to suit their needs. We are excited to announce that this year, we will be one of those innovative vendors ready to take any and all specialty food brands to the next level of fancy.

From June 25 - 27th you can visit our friends, Tara and Chelsea, as they represent both Virtual Packaging and Vital Design Group in the Summer Fancy Food Show. They will be stationed at booth 5457 in New York City's Javits Center, equipped with samples, mock-ups and prototypes to explore. Ask them about how we can help with:

     • Prototype and Mock-Up Packaging
     • Package Design
     • Logo Design & Branding
     • Custom Die Lines
     • Photography
     • 3D Renders

For more information on the show, hours, and location please visit the Summer Fancy Food website: www.specialtyfood.com

If you would like to set up a meeting in advance please reach out at 817-328-3900.

See you in NYC!

-Vital Design Group

Cinco de Mayo

The days are getting longer, the air is warmer, and the flowers are blooming: summer is almost here! Could there be a better way to celebrate the coming season than with a Cinco de Mayo barbecue? Our teams at Vital Design Group and Virtual Packaging love to cook and celebrate our diverse cultures with one another over food. So, we took time last Friday to celebrate our many members of Mexican heritage and the history of Cinco de Mayo. We enjoy these moments of team bonding and camaraderie, especially on a day of such importance to our team members. But why is this day such a big celebration, anyway?

Contrary to popular belief, Cinco de Mayo is not Mexico’s Independence Day, which is celebrated on September 16th. Rather, Cinco de Mayo celebrates the Mexican Army’s victory over French forces in the Battle of Puebla. This came after Napoleon III invaded Mexico in 1862, in an attempt to establish a French State in the Americas. At the time, Mexico was recovering from a bloody civil war. This victory over French forces served as a means of reuniting the country—as well as Mexican Americans in the United States—under a deep sense of patriotism.

The psychology behind package design and the allure of shiny things.

How many times have you picked an item off the shelf just to get a better look at the packaging? If you’re anything like us, you’ve done it countless times—how could you not? Pretty illustrations, bright colors, fancy die lines and metallic finishes have a way of captivating our attention.

In fact, we often correlate a product’s value with its quality of packaging. If a package is sturdy, sleek and contains well-organized information, we may draw the conclusion that the company pays attention to detail, thus creating an exceptional product. Therefore, it is paramount to consistently present a product in the best, most on-brand packaging possible in order to engage the potential consumer in-store.

You only have a few seconds to captivate that consumer’s attention, so here are some ways to ensure your product gets picked up off the shelf:

  1. Color.  Probably the most studied of all package design elements is color. The hue of a package evokes in potential buyers an intrinsic emotional response, so it’s important that your color choice conveys the right message. For example, reds tend to energize people while blues have a calming effect. Some color associations are less obvious, however, and meanings vary across cultures. A little reading on color theory can go a long way.

  2. Shape. An item’s shape can convey implicit associations; hence, it’s important to keep this in mind while devising a product’s packaging. Items with soft edges and curvature are often perceived as soft, calming, feminine. Those with sharper edges may come across as rugged or masculine. Of course, one must also consider feasibility of design: products with complex package shapes may stand out to consumers, but won’t always fit as easily on the shelf.

  3. Images. Consumers want the security of knowing what they are buying, so it’s important to convey the contents of an item on the packaging. Oftentimes, retailers will choose to place a window on their packaging so consumers can directly see the product within. When this is not an available option, an appealing and accurate image of the product printed on the package can suffice.

  4. Texture. There’s more to package design than meets the eye… there’s also touch! The way an item feels in one’s hands plays a key role in how the item is perceived: is the material sturdy? Do all parts fit together cleanly? Are there any interesting textures at play that might appeal to a consumer?

These elements of package design do not work separately from one another, but must seamlessly spell out a brand message as a full visual unit. The best way to know how your package design will look to a consumer is by conducting market research as well as—you guessed it—prototyping! As with any retail endeavor, the devil is in the details when it comes to prototypes, so it’s important that every element is considered when designing these and sending them to print.

Fortunately our sister company, Virtual Packaging, has recently received a printing upgrade, making it possible to print high-quality spot gloss on intricate details such as small text. This helps us and our clients get a clearer idea of how designs will print in mass production. The glossy shine and unique texture characteristic of spot gloss can be utilized among a variety of ways, highlighting aspects of artwork or marking important marketing elements (all natural, value pack, NON GMO, Vegan, Gluten Free, etc.) being two common uses. It’s a sure way to stand out and make your way off the shelf, and into consumer’s homes.

For more information about package design, prototyping and spot gloss capabilities, drop us a line!

Email: info@vitaldesigngroup.com

Office: (817) 328-3900

 

 

Vital Design Group Wins BIG at Graphic Design USA Awards

Here in Texas, we like things BIG. It's kind of our thing. But, when we entered Graphic Design USA's American Package Design contest—our first competition—we weren't envisioning a big win. Maybe a medium-sized one, and we would have taken that gladly. Turns out, there was something greater in store for us. 

Vital Design Group is honored to announce that we have received not one, not two, but three award distinctions in the category of American Package Design from Graphic Design USA. These include recognition of our work for Naturicas as well as for Atkinson Candy's Fall Caramel and Halloween Candy packaging. 

We are thrilled to accept these awards and can't thank Graphic Design USA enough for the distinctions. It gives us great joy to receive recognition of our hard work and our passion for the cutting-edge design we deliver our clients every day. Please see below for images of our award-winning work.

Above: Our Naturicas logo and package designs across four flavors. 

Above: Our Naturicas logo and package designs across four flavors. 

Above: Our Atkinson's Caramels package designs across two flavors.

Above: Our Atkinson's Caramels package designs across two flavors.

Above: Our Atkinson's Halloween package designs across three varieties.

Above: Our Atkinson's Halloween package designs across three varieties.

Virtual Packaging is going to Southern California

expowest17.jpg

Virtual Packaging will be exhibiting at Natural Products Expo West again this year!

Come see them at the Anaheim Convention Center in Anaheim, California from March 10-12, 2017. Virtual will be at Booth #237.

They will be discussing our capabilities in:
• Package Design
• Logo Design & Branding
• Custom Die Lines
• Photography
• 3D Renders
• Prototype and Mock-Up Packaging

For more information on the show, hours and location please visit the Expo West website: www.expowest.com.

We hope you can make it out!

-Vital Design Group