Atkinson's Halloween Candy
PACKAGe DESIGN & ILLUSTRATION
Atkinson’s Candy is a traditional, family-owned company founded in 1932. They take pride in their candy making process and the natural ingredients that go into their caramels. They came to us looking to reach a younger generation that has not yet been introduced to the brand.
Focusing on seasonal candy, we decided to take a dual approach to their Halloween line by appealing to both the young and the not so young. We understood that children would respond well to bright colors while pre-teens and parents would enjoy the fun, lively caricatures that make this concept really pop out.