REBRANDING, WEBSITE DESIGN, PHOTOGRAPHY, AND COLLATERAL
Color Vu is a well-established company that has been offering high-quality dry transfers for over twenty years. They came to us looking for abrand-refresh and revamp of their website and collateral, with the intent of continuing to be leaders in their market.
We re-energized their brand with a clean, modern logo and a bright, and youthful two-color gradient. The line separating "Color" and "Vu" alludes to the rod used for "color-pulling", one of the essential steps in the dry transfer process. The website and collateral expand the clean aesthetic of the logo, and further it by playing with the gradient and color overlays that exemplify a new, modern era in the company.