BRANDING & package design
Tea Botanics was looking for a brand identity and package design to launch their first product in a line of medicinal teas. They desired an aesthetic that was modern, creating an emotional connection with their customers.
Since hot flashes are rarely talked about in the open we strived to develop a package design that did not shy away from the topic yet emboldened and empowered the individual. Using both an energetic and soothing color we used a step gradient to show the relieving transition one would encounter upon using the product.